READ: ADIDAS TERREX X BLACK TRAIL RUNNERS CHÉ LINGO ANNOUNCEMENT “Over two or three generations, people of colour, in this country anyway, have lost an emotional connection to the outdoors,” says Phil Young, friend of ACM and co-founder of Black Trail Runners (BTR). Since its 2020 inception, BTR has built a community and safe space in which people of colour who enjoy trail running can unite, explore, and get out there, together. Their latest collaboration in a long-standing relationship with adidas TERREX enlists the talents of south London grime artist Ché Lingo to launch a co-branded apparel collection, while continuing to help with access to adidas trail running events. Get ready to add Che’s original soundtrack from the launch edit to your running playlist, too.
ACM NEWSLETTER 62
ACM NEWSLETTER 62
ACM NEWSLETTER 62
READ: ADIDAS TERREX X BLACK TRAIL RUNNERS CHÉ LINGO ANNOUNCEMENT “Over two or three generations, people of colour, in this country anyway, have lost an emotional connection to the outdoors,” says Phil Young, friend of ACM and co-founder of Black Trail Runners (BTR). Since its 2020 inception, BTR has built a community and safe space in which people of colour who enjoy trail running can unite, explore, and get out there, together. Their latest collaboration in a long-standing relationship with adidas TERREX enlists the talents of south London grime artist Ché Lingo to launch a co-branded apparel collection, while continuing to help with access to adidas trail running events. Get ready to add Che’s original soundtrack from the launch edit to your running playlist, too.