READ: WE’RE WORKING WITH DB
In the 17 years (and counting) we’ve been in the game, we’ve worked with clients at every stage of their development. Startups looking for a strategy. Bluechip behemoths in need of a creative campaign. Brands betting the farm on a new product innovation. And - as in the case of our latest client Db - brands that are looking to take the next step by exploring new categories and audiences while consolidating the message that established them at home. Find out how we’re helping Db achieve this here.
WATCH: ADIDAS TERREX’S UNITED BY SUMMITS FILM
It’s been in the works for a while now, but adidas TERREX have finally launched their latest campaign, United by Summits. Representing the brand’s new direction and a commitment to making outdoor activity more inclusive, the campaign gives voice to some fresh new perspectives with the hope of encouraging more people to take their own adventures. It’s a campaign we’re proud to be involved with (more on that soon). Watch the launch video here and check out the full collection of United by Summits films.
READ: SHACKLETON IN THE TIMES
Our clients are rarely short on incredible brand stories, but they don’t necessarily know how to make the most of them. And that’s where we come in, to help them tell their stories in the most strategic way possible, using all the tools at the disposal of a full-service agency. In the case of Shackleton – founded in tribute to their legendary namesake with the aim of keeping alive his legacy of adventure – we used PR to showcase an adventure travel series that encapsulates the brand’s special story. Read this Times feature about Shackleton’s Polar training camp.
READ: LOOKING SIDEWAYS: THE ETHICS OF PAYING CREATIVES
Looking Sideways podcast host and ACM co-founder Matt Barr kicked off a lively Open Thread recently on the topic of fair pay for creatives. Paying for work, time and expertise with exposure or experience remains one of the more harmful conventions in the industry, with knock-on effects for diversity and a narrowing of creative thought. And it happens far too often. Matt collected five takeaways from the discourse here.
READ: DISABILITY IN THE METAVERSE… AND BEYOND
There are countless examples of people with disabilities breaking down barriers to the outdoors and physical activity, like the Adaptive Climbing Group in the US and the UK’s own adventurer (and ACM guest speaker) Kate Appleby. Examples that the social platform Uthverse appeared to ignore when suggesting that the Metaverse and VR can help people with disabilities experience these activities as a non-disabled person. It sparked a much-needed conversation around attitudes to disability – in real life, as well as in the Metaverse – that @sophjbutler abridged in this emphatic post.